Resources
Measuring a Naffes pilot
Measure a Naffes pilot with a baseline, defined sample and agreed metrics, without relying on unpublished customer stories or unsupported results.
Publication status
This page currently contains no documented case study for a named customer. Product demonstration examples are illustrative and do not establish financial or operational outcomes for a real company.
Design a fair measurement
Record the baseline before the pilot: enquiry count, first response time and deals with a next action. State the period, data source and sample size, and compare cohorts with similar customer characteristics.
Document results and limitations
Separate observed change from expectations. Seasonality or campaign volume may explain part of the result. Retain calculations and permission to use a customer name before publishing a story. Contact us to plan a suitable pilot.