Naffes: the AI-powered Arabic CRM for Saudi Arabia

Stronger relationships.
Extraordinary growth.

Sales. Service. Intelligence. One connected workspace.

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ARABIC AT HEART. BUILT FOR WHAT'S NEXT.

Your next chapter.
Powered by Naffes.

0:000:37

From first hello.
To your next big win.

People, conversations, and opportunities. Finally connected.

Everything connects. Growth follows.

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SUGGESTED

Deals at risk this week

Summarize today’s WhatsApp

Contacts cooling down

Scanning 4 channels and 40 open deals…
NAFFES AI · BEST OPPORTUNITY
AMAmal Mansour · Atlas LogisticsNew WhatsApp lead · asked for a quote for 40 staff
WhatsApp · nowNew lead
AMAmal MansourAtlas Logistics · Riyadh

Salam! We’re opening our Jeddah branch next month and need a quote for 40 staff. Who should I talk to?9:41

Naffes AI: new B2B lead · Jeddah expansion · high intent

AMAmal Mansour★Head of Operations · Atlas Logistics
Warm · 68Decision makerPrefers WhatsApp
0WARM
  • +10Replied on WhatsApp in 2 min
  • +8Decision maker · 40 seats
  • +6Company growing · new branch
AI signalFast responder. Best reached on WhatsApp, mornings.
Illustrative sample data
ConversationsAmal Mansour · all channels
Warm · 68
  • Requirements – Jeddah branch.pdfMon+4
  • Discovery call · 30 minTue 11:00+3
  • Call logged · 12 min with KhalidTue 11:32+3
Naffes AI: ready for a proposal. Create the deal?
Create deal · SAR 48,000
Atlas LogisticsAt risk

Jeddah expansion · Proposal made

SAR 48,000Cooling · 61K
Engagement 84 → 61 · proposal opened 3× yesterday
Naffes AI · Atlas LogisticsRanked for this deal
AI INSIGHT · NEXT BEST ACTION

Send the revised proposal on WhatsApp

  • No reply for 6 days · engagement 84 → 61
  • Proposal opened 3× yesterday
  • Prefers WhatsApp · replies within minutes
DRAFT · WHATSAPP

Hi Amal, here’s the revised proposal for the Jeddah branch. Shall we review it Sunday at 10:30?

Send on WhatsAppReview draft
Won
Deal won

Atlas Logistics · Jeddah expansion

SAR 48,000Won in 13 days
Invoice draftedZATCA-ready
Sample data
SUN10:30
Kickoff meeting

Atlas Logistics · Jeddah branch

On-site · 60 min

AMK+2
View details
There's more to Naffes↓
Naffes
العربيةStart free↗
01MEETINGS, BUILT IN

Meet inside Naffes.
Keep every word.

Book, meet, record and follow up from the customer record. No extra app, no copied notes: every call, decision and next step stays with the deal.

BOOKMEETRECORDFOLLOW UP
Illustrative meeting · Scroll to separate the layers
02TEAM CHAT, BUILT IN

Talk inside Naffes.
No second app.

Direct messages, groups, files, voice notes and calls, in the corner of every page. Customers keep writing on WhatsApp; your team talks it over here, in Majlis.

  • Messages

    direct, groups, “Everyone”
  • Sharing

    pictures, files, voice notes
  • Calls

    voice and video
  • What you missed

    a summary of what was said
Illustrative team conversation · Calls are available on paid plans.
03WORKFLOWS

Build it once.
It runs every time.

Visual workflows qualify, assign, message and follow up the moment a lead arrives, day and night. Your team steps in where people matter.

LESS REPETITIONMORE HUMAN MOMENTS
Workflow simulation · No messages are sent
04NAFFES INTELLIGENCE

Less noise.
More foresight.

Naffes AI reads every conversation, call and deal, then shows you what is likely to happen next, and why.

Illustrative AI insight and forecast · Your team decides
05YOUR CLOUD, YOUR CALL

Our cloud.
Or your own.

Run Naffes as a managed cloud, or fully self-hosted on your servers. The same product, with the same controls at every layer.

Same Naffes. Your ground.

Deployment illustration · Confirm environment requirements with the Naffes team
06BETTER, TOGETHER

Your tools.
One story.

More than 50 ready-made integrations, a full REST API, Zapier and instant webhooks. Keep the tools you love; Naffes keeps the customer story together.

NAFFES
Payment received · SAR 48,000Atlas Logistics → WonE-invoice issued · Phase 2#sales · Atlas won 🎉Thank-you sent to Amal
+0integrationsRESTfull APIWebhooksinstant eventsZapierthousands of apps
Select a tool to see what it connects.
Illustrative data flow · Availability depends on your plan and setup
YOUR NEXT CHAPTER STARTS HERE

Stronger relationships.
Extraordinary growth.

Start free for 14 days, in Arabic or English, on our cloud or yours.

Arabic at heartCloud or self-hostedZATCA-ready
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FAQ

Frequently asked questions

Browse by topic. If you don't find your answer, our team is available around the clock.

Questions 10

What is Naffes CRM?

Naffes is an AI-powered Customer Relationship Management (CRM) system designed specifically for the Arab market. It fully supports Arabic with an RTL interface and integrates with Saudi invoicing systems (ZATCA) and Hijri calendar.

Is Naffes suitable for small businesses?

Yes, Naffes is designed for businesses of all sizes. We offer a free starter plan and flexible plans that scale with your growth. Start with a small team and expand easily.

How long does it take to set up Naffes?

You can start using Naffes in minutes. Sign-up is free with no credit card required. We provide easy data import tools from other CRMs and dedicated support to help you get set up.

Does Naffes support mobile access?

Yes. Naffes runs in any modern mobile browser and installs on your home screen as an app (PWA), with live updates. Manage your customers, deals, and tasks from anywhere, anytime.

How does AI help in Naffes?

Naffes AI V2 lives inside every record — it analyzes behavior, predicts which deals will close, suggests the best time to reach out, and automates follow-ups. It also continuously monitors data quality and gives you a live Health Score.

Is my company data used to train external models?

No. Your data is fully yours. It is never used to train any public models, and all analysis runs in an isolated environment dedicated to your company.

Is my data safe with Naffes?

Absolutely. Naffes uses AES-256 encryption for stored data and TLS 1.3 for data in transit, and complies with ISO 27001, SOC2, and Saudi PDPL regulations.

Do you support SSO and advanced permissions?

Yes. We support SAML SSO with Okta, Azure AD, and Google Workspace, plus Row-Level Security and granular permissions per role, team, and field.

Does Naffes integrate with my current tools?

Yes, Naffes integrates with 50+ tools and platforms including Google Workspace, Microsoft 365, WhatsApp Business, Slack, and various ERP systems. We also provide an open API for custom integrations.

Can I try Naffes for free before subscribing?

Of course! We offer a 14-day free trial with full features and no credit card required. We also have a forever-free plan with essential features for small teams.

Sample workspace · illustrative data

Sample workspace · illustrative data

From the blog

Ideas and guides from the Naffes team

See why Saudi & Gulf teams choose Naffes

  • Choosing a CRM: a fair evaluation checklist

    A comprehensive comparison between Naffes and global CRM systems like Salesforce, HubSpot, and Zoho. See why Saudi & Gulf teams choose Naffes — from full Arabic support to local market tool integration.

    Sales5 min read

  • Localizing CRM for Arabic-speaking teams

    With Vision 2030 and the push toward tech product localization, adopting Saudi solutions is now a priority for both government and private sectors. Naffes leads this transformation as the first Saudi CRM certified with Local Content and Saudi Tech.

    Arab Market6 min read

  • Measuring CRM return and total cost

    Saudi companies spend millions on foreign CRM licenses with high customization and training costs. Naffes offers a complete solution that is more affordable than enterprise CRM with full Arabic support — because spending efficiency starts with choosing the right tool.

    Naffes5 min read

  • Consultative selling and clear proposals

    Saudi government entities and enterprises need a trusted local alternative. Naffes offers everything Oracle, Salesforce, and Odoo provide, plus: 100% Saudi product, Local Content compliant, with 24/7 local support.

    Naffes8 min read